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Mobile TV looks set to beam into Malaysia. Thanks to media convergence, That is becoming possible to watch television anywhere and at any time. Read news, sports, music and other entertainment content on the road sure sounds appealing, but are local mobile phone users to tune prepared?

Looking at the growing number of mobile phone users, it appears that there is a large and ready market for such a service in Malaysia. Or is there?

Info from Wiki…

   

Mobile TV which involves television services to mobile phones. Combine the services of a mobile phone with television and content represents a logical step for both consumers and operators and content providers. Mobile TV over cellular networks allows viewers to enjoy personalized, interactive TV with content specifically tailored to the moving average. The visual experience and mobile TV services on cellular networks differ in a variety of traditional forms of the television audience. In addition to mobility, mobile television provides a variety of services including video on demand, traditional / linear and TV programs live. Another exciting opportunity for users of mobile TV is put into pods, where the content is delivered to a mobile user on demand or by subscription. Stored locally on your computer, this content can be seen, even when there is no network connection. And a service provider may schedule the delivery of “off-peak” hours, for example overnight.

Technically, there are currently two main ways of delivery of mobile TV. The first is through a two-track cellular network, and the second is through a broadcast network so dedicated. These include digital video broadcast handheld (DVB-H), digital multimedia broadcasting (DMB), TDtv (based on the TD-CDMA technology [IPWireless]), 1segon (based on Japan’s ISDB-T) DAB and MediaFLO. None is perfect and that everyone has the drawbacks of one kind or another: the frequency spectrum used or required, the necessary signal, the new antennas and towers, the network capacity required, or business model.

The use of the current 3G (WCDMA / HSPA) network is faster and easier to get the mobile TV off the ground. Allows quick start to an operator has to seize the initiative and develop relationships with customers and content providers. There are more than enough on the ability of 3G networks scaled to a mass market of mobile television services, especially if an operator has HSPA like this will be used for various steps of capacity increases. And MBMS (Multimedia Broadcast Multicast Service), which means issuing 3G networks, will soon allow a traffic channel to be shared by all users who are simultaneously watching the same program in the same area. MBMS HSPA supplements to support higher loads in areas dense and ensure efficient utilization of the network.

But outside of the 120 most commercially launched mobile TV services around the world, over 90% of these are based on the two-way cellular networks, using unicast. With unicast, the content is transmitted separately from the same source, a single destination, and from a server to a mobile device. And that is the way in which each person can get the content they want. With the release, the same content is delivered to a large number of mobile phones in a single transmission.

By using a combination of unicast and broadcast, network capacity and can optimize investment. Broadcast carriers can be used for the most popular programs, and an unlimited number of new programs and content of the demand may continue to be delivered efficiently using unicast. The combined unicast to broadcasting scenario, the user will not notice any difference in how the content is delivered. The user will have a single user interface (client TV) at the terminal to access all content. This combination of unicast and disseminating the best way to meet the personalization and mass market.

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